HomeInvestingWhat Is Sustainable Investing & How Does It Work? (2022)

What Is Sustainable Investing & How Does It Work? (2022)

- Advertisement -

It doesn’t take a rocket scientist to realize that our environment and the world, in general, are going through a tough time right now. From climate change to corporate greed and everything in between, it is increasingly evident that each of us needs to do our part to help our world recover.

Recently, there has been an increase in people who invest based on moral principles and values rather than just on the bottom line. This grassroots shift in demand is propelling Sustainable Investing Forward.

Also Read: Top 15 Best Frugal Living Strategies To Save Money

All You Need To Know About Sustainable Investing & Portfolio

In this article, we will discuss Sustainable Investing and How it works? Plus, we’ll get into some details on the Pros and Cons of starting your Program of Sustainable Investing.

Amazingly, as recently as the beginning of 2018, over 25% of the US was involved in Sustainable Investing. And just to the north, the number is just over 50% or 2.1 trillion Canadian dollars in Canada.

One of the most prominent asset managers in the world, BlackRock, even pledged to integrate sustainability as a critical part of its investment strategy. This increase in Sustainable Investing is encouraging because of the positive social impact.

Also Read: 6 Expensive Things You Should Avoid Buying Right Now

But it’s also worth noting that this strategy can affect how much you make. First, let’s define Sustainable Investing.

What Is Sustainable Investing?

“Sustainable Investing” refers to various strategies investors use to maximize financial gains while advancing long-term environmental or social value.

It can be as simple as avoiding companies or industries whose products conflict with your objectives, morals, and values. You can also invest in ways you believe will advance specific environmental, political, or moral goals.

- Advertisement -

If your passion is protecting marine life, then there is an investment vehicle that will fit your goals. Two popular types of Sustainable Investing strategies are worth diving into.

Also Read: 5 Best Online Side Hustle To Start Right Now

The first is negative Screening, and the second is ESG, or Environmental, Social, and Corporate Governance.

Sustainable Investing: Negative Screening

Negative Screening removes particular industries, businesses, or methods from a portfolio based on what you try to avoid investing in.

Sustainable Investing: ESG

On the other hand, ESG is more like re-weighting your portfolio to emphasize companies with higher ESG scores, which evaluate how much a corporation works towards specific social goals.

These strategies are frequently combined in the various Index Funds that use them. It sounds like a perfect idea to have a Sustainable Portfolio, and it might feel even better than it sounds.

Also Read: 7 Steps To Become Wealthy with Modest Salary (2022)

Things To Keep In Mind While Investing Sustainably

If you want to Invest Sustainably, there are two things you need to keep in mind.

- Advertisement -

#1 How Much You’ll Make?

#2 How Much Does the Investment Reflect Your Values And Priorities?

It is necessary to evaluate these two factors jointly. Suppose a sustainable portfolio has slightly lower expected returns but perfectly reflects your views and values. In that case, you may be willing to accept the trade-off.

In other words, you are okay with a lower return if the company is living up to your standards. It’s something you will need to evaluate and come to terms with for yourself.

Also Read: Biden’s Student Loans Forgiveness Program Explained (2022)

Impact Of ESG Score

ESG Stands for “Environmental, Social, and Corporate Governance.” There was a study in 2019 that looked at how ESG scores impacted stock returns. They discovered that businesses with higher ESG Ratings typically had lower average returns than those with lower ratings.

The lower the score, the more money. Studies discovered that Sustainable Investors might be willing to accept lower expected returns simply because they do not want to invest in certain types of companies. It has contributed to higher ESG Scores equating to lower returns.

- Advertisement -

Investor’s Preferences

A successful investor’s personal preferences, or “taste,” often are not related to their “risk premium,” or risk tolerance. If investors have a taste for a particular asset, they may hold it regardless of the expected return.

As with Sustainable Investors, the impact on prices might be significant if a sufficient amount of wealth is controlled by investors with particular preferences.

Another way to look at it is that sustainable investment enthusiasts need to expect higher returns before they will consider financing an unsustainable business. The expected returns of unsustainable Businesses increase as a result. Additionally, they are prepared to accept lower expected returns to invest in sustainable Businesses. The anticipated return of sustainable businesses is lower as a result.

Also Read: How To Develop Investing Mindset For Teenagers?

In other words, if a company isn’t aligned with an investor’s values, it must make up for higher returns. And this study wasn’t the only one. Others also supported the idea that sustainable investors are willing to take a risk if they believe in what the company does. And, for them to invest in a company that doesn’t share their values, the returns need to be higher.

Every Investor Is Different

You’re probably thinking, “This is a lot to Absorb.” You’re right. So, think of it this way: Every Investor is Different.

Each Investor will have different values that influence their Sustainable Investing decisions. That diversity of preferences is what helps to stimulate the ESG investing industry.

Also Read: 4 Actions to Pay Off Student Loans Faster (2022)

Because if everyone were the same, it wouldn’t work. Another study showed that, although returns for sustainable portfolios are lower, they have a positive social impact. This investing behavior encourages sustainable firms to invest more. It discourages unsustainable firms from investing due to the effects of investor preferences.

Make Investment In Businesses Having ESG Standards

You can promote global change by investing in businesses that adhere to ESG standards. Still, it would be best if you accept lower expected returns as long as there is a wide range of ESG preferences.

The firms excluded from sustainable portfolios must have higher expected returns for Sustainable Investing to function as intended. Sustainable investors must have lower expected returns than the preferred free market.

By definition, a Sustainable Portfolio must be less diversified than the market. The increased concentration and decreased reliability of companies with poor environmental, social, and governance, or ESG, scores means we get a less reliable portfolio with a lower expected return.

Also Read: Guide To Investing in Dividend Stocks For Passive Income

It could be seen as a reasonable trade-off if companies with high ESG scores had higher expected returns. Still, the results are not the best for investors.

Fees Required For Sustainable Investing

Of course, we also need to take fees into account. A portfolio of globally diversified Canadian-listed iShares ESG ETFs costs about 0.28% annually. That’s quite a bit, given that the equivalent iShares ETF portfolio that doesn’t consider ESG factors costs just 0.12%.

The costs typically increase as we strive for greater sustainability. Lower expected returns, less diversification, and higher fees are the costs of a sustainable portfolio.

Also Read: Best 5 Tips On Money Management For Teenagers


In a nutshell, if you practice Sustainable Investing, you probably won’t make as much money. Still, you will be in better alignment with your values and beliefs. That’s the Sustainable Investing trade-off.

Even so, I still think Sustainable Investing is a wise decision. But, of course, it depends on you. You have to learn all sides of every investment you make and do your due diligence, so your money will not go to waste.

Also Read: 8 Investment Mistakes Beginners Should Avoid in Stock Market

And, as you noticed, finding a Sustainable Investment is a lot easier if you use Index Funds or ETFs, so definitely check out our article on Index Funds.

- Advertisement -

Latest Articles

Explore More


Please enter your comment!
Please enter your name here