This informative article is for you if you’re having a problem growing your online business. One of the biggest things people always talk about when it comes to online business and making more money is their difficulty growing their business.
So, in today’s article, I want to give you some tips and strategies you can use to get more exposure for your online business. In turn, you can get more eyes on your offers and make more money.
#1 Implement A SEO Strategy
The first thing you can do is to “Implement A SEO Strategy.” SEO is “Search Engine Optimization,” and you take your content and optimize it for the person who would be ideal for viewing your content. So you want to think of a few Keyword Phrases that people would use to find the products and services you sell.
Now you would take those keywords and create content around them on Search-Based Platforms, so if people are searching for those topics, you’ll be one of the first to show up in the result.
#2 Network With Other Entrepreneurs
Sometimes this can be tricky, especially if you don’t have an active entrepreneur community where you live. But a great way to do this is to find Facebook Groups, memberships, and online programs to join like-minded business owners.
There’s just something about being amidst other people building online businesses that help you keep going, motivate you, and give you the spark you need to be resilient in this online space. So, you need to find an online space to join that can feed that entrepreneur motivation you often need to keep going out.
#3 Showcase Your Expertise On A Blog
The next thing you can do to grow your online business is to “Showcase Your Expertise On A Blog.” If you have a website that gives information about what you offer and things like that, consider adding a blog to that where you can showcase your expertise, even if it’s just once a month. When people come to your site, you want to be able to show them that you know what you’re talking about if they have not found you on social media.
If you choose to implement the “Search Engine Optimization” that I mentioned before, and you’re doing that on your website, people will often find you via that SEO. And you want them to be able to get some value when they land on your website. So, use that blog to expand your reach to the world wide web, people who are just searching on Google, so that they can find your website and already be in the space they need to be in, in order to purchase from you.
#4 Build An Email List
Next to a blog, this is one of the most important things you should have as a business owner. A blog you own that allows you to showcase your expertise and an email list also does that very well. An email list is also another one of those things that you own, and nobody can ever take from you. It does not change its algorithm.
You don’t have to worry about it appearing in your subscriber’s feed. It’s going to show up. And there’s also research that email is one of the highest converting pieces of content you can send to your subscribers. So, suppose people are opening your emails and seeing your offers. The chances of them converting to a customer are much higher on your email list than anywhere else on the internet, including social media.
#5 Post Videos To YouTube
You want to reach a new audience by posting videos on YouTube. YouTube is the second largest search engine on the internet behind google, which is number one. And they happen to be owned by Google as well. So, when you do that SEO thing on YouTube, often, your videos show up on Google as well.
And that can put you in front of a new audience you otherwise wouldn’t have. So, creating videos on YouTube is a fantastic way to expand your reach and put yourself in front of a new audience.
#6 Create Organic Traffic With Pinterest
You want to create organic traffic with Pinterest. Pinterest is one of those sites that’s not a social media platform, and it’s a search engine that people go to and look for specific things. If you’re creating idea pins or standard pins around the topics of your offers, people will be able to find them much more straightforwardly.
The Pinterest audience is typically women searching around things like Home-Decor, fashion, and food. There are specific topics on Pinterest that do well. So, I recommend you research and see if your business is a good fit for Pinterest because not all business types are. But if your business is a good fit, Pinterest is a fantastic way to get organic traffic to your offers and other platforms.
#7 Collaborate With Other Business Owners
You can collaborate with other brands and businesses in your niche. There is no need to have this tremendous competitive spirit out here in the online space. There’s so much room for us all to win and make our money that collaborations, when done correctly, can work well. Suppose you’re starting to build a relationship with someone online, and you all have similar businesses or businesses that complement each other.
In that case, you can collaborate with them. Get your brand introduced to another audience, and their brand will be in front of your audience. And that allows you to grow your platforms to make more sales. It is one of the reasons that people like to pay for shout-outs and promos because they want to get in front of a new audience. But with collaboration, you can do the same thing for free.
#8 Go Live And Engage With Your Audience
You want to go live and interact with your people. Going Live is one of the biggest growth hacks online today. Because people want to know who you are, whether you’re real or not. There are many people out there saying a lot of things, selling a lot of things, letting people down, building people up. There’s just a lot going on out there in these online streets.
And going live can help your people relate to you a lot more. They can figure out what you’re talking about, want to spend their money with you, and want to vibe with you online. And going live helps deepen that relationship with your viewers, subscribers, and whoever they are going live with. It will help you to grow your platform because you can turn casual viewers into long-term supporters.
#9 Start A Membership
You want to start and grow your membership, whether that’s a free Facebook Group, a paid membership, or however you want to do it. Memberships give people the opportunity to connect with others. And no matter what it is that you’re doing out there. Whether it’s, you’re building an online business. You’re trying to learn how to cook, teaching somebody to sew, and putting their clothes together to look more fashionable.
Connecting with other people frequently gives us that motivation and those moments we otherwise wouldn’t have had without someone’s success or failure or seeing someone’s comment about something. Often, those are the moments where we get ideas, learn a lesson, or prevent ourselves from doing something wrong. Memberships allow us to connect, especially if you’re in an online space and trying to build online.
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